How to Effectively Use Comps In Your Film or TV Business Plan

Have you ever been asked, “what are the comps” for your project? Or, what’s the “this-meets-that”? Potential investors are always looking for the next big idea, and if your project aligns with past box office success in terms of story, genre, tone, budget, and more, you’ll be able to win those producers over. And a Comps Report can provide real industry data to push your sales pitch over the top.

Short for “comparable,” comps are films similar to your project that prove you have a viable idea to investors. So why can’t you pick a box office success as your comp and call it a day? Because it takes more than knowing titles. You need to understand different markets, different platforms, why those comparable films did well in some areas and not others, and more. An unrealistic report can even do more harm than good by driving away the people who could help your film produced.

To walk you through creating your comp report is Bruce Nash, founder and President of Nash Information Services, LLC., the premier provider of movie industry data and research services, including comp analysis and international sales projects for feature films and real-time tracking of the industry through its OpusData service.

Since its launch in 1997, Bruce and his team have served over 1,000 clients, with projects ranging from big-budget Hollywood hits to Oscar-winning dramas to low-budget films from first-time producers. In this webinar, Bruce Nash will teach you what quality analysis is, what comps are and how best to choose them, the four key questions to ask when compiling a comp report, and how to understand today’s market. He’ll also include where you can find free online tools to help assemble your comp report!